APEDA participates in International Food & Drink Exhibition in London

Agricultural and Processed Food Products Export Development Authority (APEDA), Ministry of Commerce & Industry, Govt. of India participated in the International Food & Drink Exhibition (IFE) held in London.

 The three day Exhibition that concluded on March 22, 2023 was aimed at promoting the export of agricultural products in the international market of London.

APEDA has facilitated the participation of Indian exporters, who showcased their varied range of food products in all categories at the IFE event. Large number of visitors showed keen interest in around 50 millet (Shree Anna) based products displayed at APEDA pavilion. At the IFE 2023 event, APEDA has displayed and distributed the finest quality of GI- tagged Alphonso mango, wine from the lush grape vineyards and the millet-based value added products.

With India celebrating the International Year of Millets 2023, APEDA is actively focusing on Prime Minister Shri Narendra Modi’s vision of promoting Millets (Shree Anna) in international markets by organizing promotional events in foreign destinations and participating in global food exhibitions.

Commenting on India’s participation at the IFE, APEDA Chairman Dr. M. Angamuthu said, “This huge market can be made more pragmatic by way of quarantine relaxations, importation benefits and further opening the market.”

The International Food & Drink Exhibition (IFE) is one of the most prestigious food promotion events of the United Kingdom. At the event, over 25,000 participants from across the world have come together face-to-face to sample new products and explore new export opportunities …

APEDA recently organized the Global Millets (Shree Anna) Conference at New Delhi to stimulate the exports of millets from India and provide market linkage to the producers, Around 100 Indian millet exhibitors from different parts of the country and around 100 international buyers from various countries like the USA, UAE, Kuwait, Germany, Vietnam, Japan, Kenya, Malawi, Bhutan, Italy and Malaysia participated in the conference.

To boost consumption of value-added products based on millets, APEDA, in collaboration with Indian Institute of Millets Research (IIMR), Hyderabad and respective state Agricultural universities, has incubated more than 200 start-ups to develop a range of millet based value-added products.