Agricultural and Processed Food Products
Export Development Authority (APEDA),
Ministry of Commerce & Industry, Govt. of India participated in the International Food & Drink
Exhibition (IFE) held in London.
The three day Exhibition that concluded on
March 22, 2023 was aimed at promoting the export of agricultural products in
the international market of London.
APEDA has facilitated the participation of Indian
exporters, who showcased their varied range of food products in all categories
at the IFE event. Large number of visitors showed keen interest in around 50
millet (Shree Anna) based products displayed at APEDA pavilion. At the IFE 2023
event, APEDA has displayed and distributed the finest quality of GI- tagged
Alphonso mango, wine from the lush grape vineyards and the millet-based value
added products.
With India celebrating the International Year of
Millets 2023, APEDA is actively focusing on Prime Minister Shri Narendra Modi’s vision
of promoting Millets (Shree Anna) in international markets by organizing
promotional events in foreign destinations and participating in global food
exhibitions.
Commenting on India’s participation at the IFE, APEDA Chairman Dr. M. Angamuthu
said, “This huge market can be made more pragmatic by way of quarantine
relaxations, importation benefits and further opening the market.”
The International Food & Drink Exhibition (IFE) is
one of the most prestigious food promotion events of the United Kingdom. At the
event, over 25,000 participants from across the world have come together
face-to-face to sample new products and explore new export opportunities …
APEDA
recently organized the Global Millets (Shree Anna) Conference at New Delhi to
stimulate the exports of millets from India
and provide market linkage to the producers, Around 100 Indian millet
exhibitors from different parts of the country and around 100 international
buyers from various countries like the USA, UAE, Kuwait, Germany, Vietnam,
Japan, Kenya, Malawi, Bhutan, Italy and Malaysia participated in the
conference.
To boost consumption of value-added products based on
millets, APEDA, in collaboration with Indian Institute of Millets Research
(IIMR), Hyderabad and respective state Agricultural universities, has incubated more than 200 start-ups to
develop a range of millet based value-added products.