The ‘One-District One-Product’ (ODOP) initiative is aimed at fostering balanced regional development across all districts of the country, the Minister of State in the Ministry of Commerce and Industry, Shri Som Parkash said in reply to a parliamentary question today. The initiative aims to select, brand, and promote at least One Product from each District (One District – One Product) of the country for enabling the holistic socioeconomic growth across all regions. The ODOP Initiative has identified a total of 1102 products from 761 districts across the country.
The products identified under ODOP initiative are voluminous and available on DPIIT’s website under the links
Several steps have been undertaken for promotion and exports of all ODOP products. This includes, regular capacity building initiatives in collaboration with other government/private bodies such as National Institutes of Design/National Institutes of Fashion Technology, e-commerce onboarding drives for Government e-Market (GeM) ODOP Bazaar which showcases and stocks India’s best ODOP products. For introduction of ODOP initiative at international level, virtual buyer sellers meets were undertaken along with Indian embassies and missions abroad. The aim is to familiarize foreign dignitaries from Countries across the world about the plethora and diversity of products under the ODOP initiative, consequently promoting a brand image and propelling international marketing for local products.
Ministry of External Affairs is leveraging the One District One Product (ODOP) initiative
The details of some of the major steps undertaken are as follows:
To promote exports, dialogue has been successfully initiated with multiple embassies to increase the reach of India’s rich and diverse products internationally. States and UTs have been participating in Buyer-Seller meets, Trade facilitation efforts within the country and at international events such as Dubai World Expo 2020 and at International Day of Yoga in June 2022 at New York. Capacity building workshops have been conducted for local artisans/weavers/SHGs of the following products Pashmina, Sea buckthorn and Apricot from Ladakh, Bamboo Furniture and Handicraft products from Tripura, Molela Clay-Work from Rajasthan, Kamrup Silk products from Assam. Few activities undertaken under by the ODOP Initiative are as follows:
Lakadong Turmeric, West Jaintia Hills, Meghalaya - Facilitated a consignment of 30 tonnes of Lakadong Turmeric from Shillong, Meghalaya in February 2022.
Indo-Japan Mango Festival, Tokyo, Japan ;North-East Mega Buyer Seller Meet
Sui Dhaaga: India-Russia Buyer Seller Meet for Textile Products (22nd September 2021)- Initiative in partnership with the Embassy of India, Moscow held a buyer-seller meet on textile products focusing on rayon and polyester.
ODOP also showcased and supported the celebration of the International Day of Yoga (IDY) at Times Square in New York on June 21, 2022 ; . Various ODOP products have been delivered to multiple Indian Embassies in Argentina, Nigeria, Croatia, etc.; ODOP Exhibitions have been organized in the Zagreb Ethnographic Museum, Croatia, and in Vancouver, Canada to promote exports of ODOP products.
The ODOP Initiative is aimed at fostering balanced regional development across all districts of the country; Mega Buyer-Seller Meet in Jammu and Kashmir and Assam ; Mango Festival of India in Japan was conducted with Mango varieties from States such as Andhra Pradesh, Gujarat, Maharashtra and Telangana, in collaboration with the Embassy of India, Tokyo, Japan.
Multiple ODOP products were displayed at the World Economic Forum held from 22nd Jan 2023- 26th Jan 2023 in the Indian Pavilion at Davos in Switzerland.