Packaged foods,
beauty, and personal care categories will be the key growth drivers for the
fast-moving consumer goods (FMCG) major Hindustan Unilever Ltd. (HUL) over the next five years, according
to Sanjiv Mehta, Managing Director and CEO of the
company.
Mehta, who retires on
June 26, told businessline that both categories are under-penetrated and have substantial
scope to grow. In 2020, the market size of the beauty and personal care
industry was valued at one trillion rupees in India. The market size for this
industry is likely to increase to about two trillion rupees by the year 2025,
according to market insights firm Statista.
“Beauty is still a very nascent category in India, and if you just look at the number of skin
products used by Indian consumers versus some other developing country like
Thailand, it will give you an insight into how much more we can develop the
beauty industry,” Mehta said. The beauty and personal care segment accounted
for ₹21,831 crore in revenue in FY 23 for HUL, which is a 12 per cent growth
from the previous year.
HUL had
reported a total turnover of ₹58,154 crore for FY23.
The other growth
engine is packaged foods. “In India, while we consume the gross calories
required for our daily needs, we are seriously deficient when it comes to
vitamins, minerals, and micronutrients. So, there is a huge role to play in the
overall health and well-being of the consumers,” said Mehta.
In addition to these
two segments, HUL is actively working on
penetrating deeper into the home care segment. “Even categories that are
fully penetrated, take, for example, laundry, there is huge scope to move up.
From mass powders, you will move to enzymatic powders; from powders, you will
move to liquids, from liquids, you will move to capsules. From just cleaning,
you’ll move to adjacencies like fabric conditioners. There is immense room to grow in the country,” said Mehta.
Further, the company plans to continue with its premiumisation agenda across product categories.