Global Tourism Industry Unites at SATTE 2024 with Great Turnout

SATTE 2024 is being held at the India Expo Mart in Greater Noida, Delhi

New Delhi

The first major international travel event of the year, SATTE (South Asia's Travel & Tourism Exchange) 2024, opened on February 22 at the India Expo Mart in Greater Noida, Delhi NCR. Organised by In India, this edition, the largest ever, is witnessing record-breaking participation from exhibitors and buyers.

With a focus on "Inclusive and Sustainable Tourism," SATTE 2024, from Feb 22-24, aims to rejuvenate domestic, regional, inbound, and outbound tourism. Boasting over 1,500 exhibitors and over 50,000 pre-registered trade attendees, including 1,000 domestic and international buyers, the event will catalyse industry innovation and connections.

Government Partnership Elevates SATTE 2024 To New Heights

Partnering with the Government of India at the highest level, SATTE 2024, in association with the Ministry of Commerce and Industries, is hosting 250 international buyers and delegates worldwide to boost inbound tourism and create business opportunities for stakeholders.

V. Vidyavathi, Secretary Tourism Govt. of India, applauded SATTE's impact on the travel industry, stating, "The resurgence of South Asia is remarkable, showcasing the exponential growth of each country in the region." She emphasised utilising SATTE as a platform to champion heritage and foster collaborations among nations.

SATTE 2024 is witnessing record-breaking participation from exhibitors and buyersOfficial Website: SATTE.in Industry

 Leaders Unite  Alhasan Ali Aldabbagh, President – Asia Pacific, Saudi Tourism Authority, highlighted the event's crucial role in bolstering ties with the Indian tourism market. "Aligned with our 2030 vision, we aim to attract over 7.5 million Indian travellers to Saudi Arabia, positioning it as our premier source market. To achieve this, we have streamlined various aspects of the journey, including visa applications, permits, hotel accommodations, and flight bookings, for Indian travellers," he said.

SATTE is recognised as Asia's leading travel and tourism exhibition, providing a comprehensive platform for domestic and international buyers and professionals in the travel, tourism, and hospitality industry, along with National and State Tourism Boards. Supported by the Ministry of Tourism, Government of India, SATTE is known for conducting business, sharing knowledge, and exchanging ideas to accelerate the industry's growth.