The CMA
CGM Group, a global player in maritime, land, air and logistics solutions, is
extending SEA REWARD, the first loyalty program for shippers, to the Asia
Pacific (APAC).
From
today, 26 April, shippers from 20 APAC countries can now get rewarded as they
book their CMA CGM, CNC and ANL shipments through CMA CGM’s “SpotOn” digital
solution. The countries include China,
Japan and Korea in North Asia; to Vietnam, Indonesia, Singapore, Thailand and
more in Southeast Asia; to Australia and New Zealand in Oceania.
A unique program on the market, SEA
REWARD rewards the regularity and volume of shipments by CMA CGM customers
using “SpotOn”, a digital solution launched in 2022 that simplifies the booking
process with an instant quote, a guaranteed price, and priority access to space
on board the vessel.
With SEA
REWARD, CMA CGM’s digital customers will have access to four status tiers
offering exclusive benefits. This loyalty program marks the Group’s
determination to continue transforming the shipping sector, and to mobilize
digital innovation to enhance the customer experience.
After
joining the SEA REWARD program through their My CMA CGM account, customers
booking via the “SpotOn” digital solution can access four status tiers that
reward the frequency and volume of their shipments. As they booked, customers
access the “Lieutenant”, “Captain”, “Master”, and eventually “Admiral” status
tiers.
SEA REWARD’s different status tiers
reward customers’ loyalty with exclusive benefits, including the ability to
earn Nautical Miles that they can use to pay part of their invoices.
This
debut in APAC follows the waves of SEA REWARD that were rolled-out across
Europe, Middle East, East Africa, India, Pakistan and Levant since March; and
will soon become available in the remaining regions.
SEA REWARD is set to bring greater
value and future savings to loyal CMA CGM shippers who are based in dynamic
APAC. Located
within APAC are major export economies including Australia, China, Indonesia,
Japan, Korea, Singapore, Thailand and Vietnam where the CMA CGM Group offers
its
Customers
a comprehensive, increasingly efficient range of new maritime, overland and air
shipping and logistics solutions.
Through
CNC, its Intra-Asia specialist; and ANL, an Oceania leader, the Group renders
an extensive shipping connectivity in Intra-APAC where regional trade has
grown. Through CMA CGM, the group delivers cargo worldwide, facilitating global
trade as fast-growing Asian economies, such as Vietnam, Indonesia and Thailand
increasingly become major trade partners to the world.
Attentive to its customers through its network of 400 offices in 160 countries,
the Group develops agile and innovative end-to-end logistics solutions to meet
their needs and support their supply chains. Innovation is also an integral
part of the CMA CGM Group’s DNA.
It launched the international startup
incubator and accelerator ZEBOX, and, as part of its ambition to create the
sustainable transport and logistics of tomorrow; and has just unveiled TANGRAM,
the center of excellence dedicated to training and innovation.
After
transforming the customer experience with the “SpotOn” online sales channel,
through SEA REWARD, CMA CGM continues to innovate to reward frequent customers
and actively support them.
Olivier
Nivoix, Group Executive Vice-President, Shipping, explained “Our customers’ loyalty and trust mean the world to CMA CGM, and
deserve to be rewarded. We are thus launching SEA REWARD, an especially
innovative and ambitious loyalty program offering exclusive benefits. 2 years
after introducing our online channel “SpotOn”, we continue supporting our
customers with SEA REWARD. It’s simple,
you ship, you win. You book with us, you get rewarded!”
Bo
Wegener, Chief Executive Officer of CMA CGM Asia Pacific added, “We are
grateful to all our shippers who have continued to entrust their container
shipments with CMA CGM, CNC and ANL. As we maintain your speed-to-market
through SpotOn; we are hopeful that SEA REWARD will be a payoff for loyal and
valued customers of CMA CGM.”