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SALES PROMOTION

We were discussing sales promotion and the tools of promotion.    Sales promotion is so much fundamental to any business that major efforts and concerns are directed towards sales promotion which simply means selling more and more products of your company. Buyers are your consumers; therefore, sales promotion has to target the customers so that the market share of your company moves up in the market; that is, you trade well. So, sales promotion has to deal with consumers and the business as a whole, the trade you are in.

Consumer promotion has advantages to the company in two major ways: increase the customers and make the customer stick to your company; that is , be loyal to the company through repetitive continuous purchase of your products; this is called building in a way the brand loyalty.

Samples form one of the popular tools of consumer promotion. Samples must be free and delivered door to door.  That is, your new product reaches the possible and the present customers without themselves doing any work. It reaches them free and at their homes. It gives a chance to develop commercial contact with the customers.  The distribution of the free samples must be and can be advertised well in advance with details of their availability in the malls with their details. The first advantage of free samples is that it creates awareness of its presence to the customer which is very significant because the customer knows such products exist in the market; and purchase is possible only then.

Samples also introduce to the customer the quality of your new product which means you are confident of your product’s quality since this opportunity gives the customer to compare the product and decide in your favor. There is another very good advantage of door-to-door delivery of samples: you can collect necessary details of the customer such as names, mobile number and so on. Little bit of tactics can be used so that you appear quite casual. Of course you can ask your marketing experts train your people on door-to-door delivery.

The information thus collected can be put to maximum use to keep the customer informed of the latest additions you make or even of your new products. Constant touch with the customer helps build some kind of bond bet ween the company and the customer.