In this interview, Percy Vapiwala, Executive Director, PSA Ameya talks about how PSA
Ameya continues to redefine efficiency, reliability, and sustainability in
India’s Container Freight Station (CFS) landscape. Some takeaways from the
Interview
Could you share the current performance of your
facilities and the value proposition they bring to stakeholders? PSA Ameya has emerged as one of the most reliable
and efficient players in the Container Freight Station (CFS) segment. Our focus remains on delivering operational
excellence through robust infrastructure, digital integration for real-time
cargo visibility, and personalized customer solutions. By minimizing dwell time
and providing full supply chain visibility, we have consistently strengthened
stakeholder confidence and trust.
What key digital tools or innovations have you
deployed to enhance efficiency and transparency?
We
have invested in an Advanced Terminal Operating System (TOS) that offers
real-time cargo visibility. Our automated gate operations use OCR (Optical
Character Recognition) technology to streamline truck movement. Additionally,
our customer portal enables online documentation, digital payments, and cargo
tracking—creating a seamless and transparent digital experience for our
stakeholders. Automation of workflows has also reduced manual intervention,
improving accuracy and productivity across operations.
How are you leveraging data analytics and customer
platforms to improve service delivery and decision-making?
Data
analytics has become integral to our operations. We utilize analytics to
monitor key performance indicators (KPIs), forecast cargo flows, and make
agile, data-driven decisions. Our CRM platforms capture customer feedback,
monitor engagement, and help us proactively enhance service quality. This
data-led approach not only improves customer satisfaction but also drives
long-term retention and sales growth.
Can you elaborate on the steps taken to minimize
your carbon footprint across operations?
Sustainability
is at the core of our operational philosophy. We have transitioned to electric
and hybrid equipment, installed a 1 MW solar power plant within our CFS, and
converted the entire facility to LED lighting. Additionally, we operate our own
Sewage Treatment Plant (STP), waste segregation and water treatment units,
ensuring that all treated water is recycled and reused. These initiatives collectively
help us reduce emissions and optimize resource utilization.
Are there specific green initiatives or
energy-efficient projects that you are implementing or planning?
Yes,
we are planning to replace all diesel-run Reach Stackers (RSTs) with electric models
and explore conversion of our Prime Movers to E-Prime Movers in the near
future. These steps will further strengthen our transition towards a greener,
low-carbon operational model.
In a competitive market, what would you describe as PSA Ameya’s key differentiator
in customer service? ...Our people
are our greatest strength — as Shiv Khera aptly said, “Winners don’t do
different things; they do things differently.” This mindset has helped
us stand out in a highly competitive environment.
How does PSA Ameya plan to align with India’s
evolving logistics and port ecosystem?
Our
roadmap is closely aligned with the National Logistics Policy and the PM Gati
Shakti framework. We actively collaborate with ports, government agencies, and
stakeholders to enhance efficiency and connectivity. Leveraging PSA Group’s
global expertise, we aim to create local value and contribute meaningfully to
India’s logistics transformation journey.