Kuttanad comprises 14 villages and serves around 200,000 people. DTDC
expects the new service to facilitate more than 5,000 deliveries over the
coming year, helping residents avoid travelling by boat to collect parcels from
conventional courier collection points. Vallam Express combines DTDC’s delivery
network with the expertise of traditional local oarsmen, who understand the
region’s waterways and can navigate routes that are inaccessible to road-based
delivery vehicles. The model also creates additional livelihood opportunities
for local communities.
The initiative takes its name
and inspiration from Kerala’s Vallam Kali, the traditional snake boat race
associated with speed, teamwork and community spirit. DTDC has also launched an
Onam campaign around the service under the theme “When Roads End, We Ride on
Water.” Unlike a temporary seasonal
initiative, DTDC intends Vallam Express to serve as a long-term delivery
solution for water-bound communities. The company says the service reflects its
focus on developing logistics solutions based on local geography and customer
needs.
The launch demonstrates how
logistics operators can adapt conventional last-mile models to challenging
geographical conditions. By using Kerala’s extensive waterways, DTDC is
extending doorstep connectivity to communities where traditional road-based
delivery networks cannot reach efficiently.