Centred around a brand new online portal containing a member forum, insights from marketing experts and a library of educational resources, Marketing in Maritime aims to be the leading educational platform for marketing professionals working in marine and related businesses.   With its current evolution well underway, the MiM-Team now has its sights firmly set on SMM, where a MiM-Lounge will be hosted for the first time at the leading maritime event. The MiM-Lounge will provide marketing people with a welcome space to connect, unwind and meet the #MiMCrowd.   You can find the MiM-Lounge in the UK Pavilion at SMM – B1.OG.326 – for the duration of the event, 1-4 September.

For maritime companies, Marketing in Maritime can provide expert-led education and insights for marketing teams, with guidance on best practices across a whole range of disciplines that set the benchmark for marketing excellence in the industry. With 8-10% of revenue typically being invested in marketing across B2B industries worldwide, the importance of developing teams to help hone their skills and expertise can’t be overstated.       Kae-Ley Brann, Business Manager at Marketing in Maritime adds, “Whatever stage of career a maritime marketer is at, there are always new trends and technologies to learn. I urge all employers in the marine and energy industries to look at Marketing in Maritime as a valuable asset for their marketing employees, providing expert insights, potential mentorship, connection with peers and professional development to help them perform at their best and, in turn, help their businesses to grow. Such development is also vital for employee satisfaction and retention, with around three quarters of employees citing opportunities to learn as a huge factor when they consider staying in a role.”

MiMbership tiers are tailored to cater to both marketing professionals on the tradeshow circuit and teams based at the company HQ or working remotely, so there’s a full programme of online events and resources as well as the option to join in-person events at key exhibitions.

Three levels of ‘MiMbership’ are available – free, digital and full – providing joining marketers with access to an online portal, which includes a host of interactive features, a discussion forum, event booking and a growing library of videos, podcasts, marketing guides and practical templates. Read the MiMbership brochure to find out more.   Businesses of all sizes have the opportunity to get involved and power the programmes that enable professional upskilling and peer collaboration. Find out how your brand can get involved and aligned with marketing people, skills and professional growth by downloading the sponsorship brochure.   Marketing in Maritime’s growth is thanks to the generous support of its partners and sponsors, including: Seatrade Maritime, Innov8 Social, and HANSA.

To find out more about Marketing in Maritime and the new MiMbership options, visit www.mimcrowd.com