The milestone follows the successful export of fresh
cherries and plums from Jammu & Kashmir to Abu Dhabi and Dubai in the UAE,
further expanding the global presence of the region’s premium temperate
fruits. APEDA, in collaboration with M/s
Osum Food Solutions LLP and M/s
Fruit Master Agro Fresh Private Limited, Pulwama, organised a flag-off
ceremony for the inaugural shipment to Singapore on 16 July 2026. Renowned for its favourable agro-climatic
conditions, Jammu & Kashmir produces high-quality temperate fruits known
for their superior taste, texture and extended shelf life. The export
consignment was scientifically harvested, graded, packed and transported
through a robust cold-chain network, ensuring compliance with international
food safety and phytosanitary standards to maintain freshness and quality upon
arrival in Singapore. The initiative
is expected to enable growers to earn more
than 50 per cent higher returns compared to conventional domestic
marketing channels. It is also anticipated to encourage export-oriented
production, wider adoption of scientific cultivation practices, improved
post-harvest management, and reduced post-harvest losses, while creating
sustainable livelihood opportunities for fruit-growing communities across the
Union Territory. The latest
export underscores APEDA’s continued efforts to diversify international markets
for Indian horticultural produce, strengthen export logistics, and connect
farmers with premium global buyers. The initiative is expected to enhance
farmers’ incomes while reinforcing Jammu & Kashmir’s position as a reliable
supplier of premium fresh temperate fruits in international markets.